Monday, 5 May 2014

Amazing Spider-man 2 makes history in INDIA

The Amazing Spider-man 2 made $6.92M over four days in India. Usually, hollywood movie don't cover more than 10% of the Indian market but with The Amazing Spider-man 2, the story has changed. It is said to be the 4th highest grossing movie of the year in India.

“We have taken a mass marketing approach to this film with some unique and very local innovations, further amplified with the invaluable support of the entire Sony group,” said Kercy Daruwala, Managing Director – Sony Pictures India, in a statement. “We have some very good weeks ahead of us as we continue to reap the benefits of an open release period coupled with great word-of-mouth and repeat viewing.”

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